PPC (Pay Per Click) campaigns are currently the best way to promote your brand new products or services online. Unlike traditional organic SEO, with AdWords, your website will come up within the search result listings from day one. There are no charges for ad impressions, until people have actually clicked on your link and accessed your website.
Right now, AdWords services are the perfect addition to SEO campaigns. In 2013, Google decided to stop revealing information about the keywords that visitors to your website used in their searches. With PPC running parallel to SEO, FrostSEO can use this data to measure the popularity of those phrases that you are targeting.
One of the most common e-marketing debates these days is about which one is better: SEO or PPC? Instead of just picking a side, we decided to explain our point of view in this article on SEO vs PPC.